OnMobile Global : Highly under valued stock !!!

Scrip Code: 532944 / ONMOBILE

CMP:  Rs. 100.55; Buy at Rs.98 - 101 levels.
Short term Target: Rs. 115, LT – Rs. 150;

STOP LOSS : Rs. 92.00 ;

Market Cap: Rs. 1180.27 cr;

52 Week High/Low: Rs. 190.70 / Rs. 90.28;

Total Shares: 11,79,09,086 shares; Promoters : 5,70,68,638 shares –48.40 %; Total Public holding : 6,08,40,448 shares – 51.60 %; Book Value: Rs. 69.14; Face Value: Rs. 10; EPS: Rs. 7.77; Div: --- ;P/E: 12.88 times; Ind P/E: 20.33; EV/EBITDA: 12.06.

Total Debt: Rs. 181.87 cr; Enterprise Value: Rs. 1415.14 cr. 

OnMobile Global Limited was formerly known as OnMobile Asia Pacific Private limited and changed its name to OnMobile Global Limited in August 2007. OnMobile Global Limited was founded in 2000, headquartered in Bangalore, India. It provides telecommunications value added software products and services in India and internationally. It offers m-commerce, entertainment, media portals, interactive television programming, mobile marketing, user-generated content, social networking, mobile utility data, 3G, network products through mobile access channels, such as voice, SMS, WAP, USSD, video, on-device portal, and Web. The company’s product lines include speech products, speech ports, voice based search; network products comprises of ring back tones, missed call alert, and OnMobile developer network; pollenStudio 2.0; messaging and m-commerce products consisting of mobile adversting, cell broadcast. It also offers various applications, including music, entertainment, sports, live streaming, infotainment, and user generated content; data products comprising phone backup, network/social address book, mobile paparazzi, ODP applications. Company's subsidiaries include OnMobile Singapore Pte. Ltd., PT. OnMobile Indonesia, Vox mobili S.A., Vox mobili Inc., Phonetize Solutions Private Limited, Telisma SA, OnMobile Europe B.V., OnMobile USA, LLC, Servicios de Telefonia Onmobile, S.A. de C.V. and OnMobile Australia Pty. Ltd.

Investment Rationale

OnMobile witnessed strong traction in the international revenues, during 3QFY11, despite lower domestic revenues, as expected, further with the launch of 3G services by operators and access to 3G video technology of Dilithium it is believed that this will drive data revenues for OnMobile as 3G and Value Added Services (VAS) revenues are expected to be critical for growth of telecom in aspect of revenues. The company is expected to complete the deployment in the Latin American regions by March 2011, after which it is expected that the adoption rates will go up which in turn will help growth in international revenues. OGL dominates VAS market with 33% share & has firmly secured itself in the leadership position as the dominant VAS provider to majority of domestic telecom companies. OGL is expected to register revenues to a tune of 25% CAGR during FY10-12 and net profits to a tune of 67% CAGR during the same period. OGL will continue with its aggressive deployment of Telefonica projects in these regions. The company is now live in six countries of Latin America with the launch of services in Brazil, Argentina and Venezuela. The company has indicated that the deployments are on track. They expect all the deployment to complete by March 2011. OGL has won an embedded deal with one of the major handset OEMs for its video stacks in China. OGL’s dynamic churn management solution helped to add 2% to their top line revenue for a leading telecom operator in Asia, resulting in an astounding 88% increase in subscriber recharging.

Outlook & Valuation:

With the domestic revenues accounted for 33% of the addressable Value Added Services (VAS) market (ex-P2P SMS & non-aggregator share of revenues) worth Rs. 1000 cr – Rs. 1100 cr. Telefonica deal will ramp up revenues beyond FY11. In June 2009, OnMobile signed an agreement with Telefonica which is the world’s largest mobile operators, for an exclusive period of 5-7 years and non-exclusive market rights to deploy several of its VAS products. These include Ring Back Tones (RBTs), Music Radio, and Soccer Portal etc in 13 Telefonica operating Latin American countries. OnMobile is likely to complete roll out by Mar’-Apr 2011. As of Q2, company has gone live in 3 countries including Mexico, the first large-scale deployment. The real impact of the deal would be felt from FY12 as rapid revenue ramp up will occur from next fiscal. OnMobile is set to report increased traction in revenues driven by leadership in domestic business and upsides from Telefonica and Vodafone deals. It would incur a cap ex of Rs. 70 cr – Rs. 80 cr and to pay Rs. 170 cr in deferred liability to Telefonica in the current fiscal, comfortably supported by Rs. 150 cr in operating cash flows. Recovery in operating margins should be seen on stable content cost except for one-offs in Q4 FY10. As revenues kick in from international deals, benefits of operating leverage could help expanding operating profit margins by 2.80 % over FY10-12. Robust EPS CAGR makes a BUY on OnMobile Global with price target of Rs. 115 for the short term and Rs. 150 for the long term.

KEY FINANCIALS	FY09	FY10	FY11E	FY12E
SALES (Rs. crs)	406.4	454.4	571.8	695.6
NET PROFIT (Rs. crs)	85.2	42.8	84.14	95.4
EPS (Rs.)	14.7	7.3	14.3	16.3
PE (x)	19.0	38.1	26.9	17.1
P/BV (x)	2.3	2.2	2.7	1.8
EV/EBITDA (x)	10.4	17.5	13.0	10.0
ROCE (%)	13.0	6.0	10.8	11.1
RONW (%)	16.9	7.5	10.2	12.8

I would buy onMobile Global with a price target of Rs. 115 for the short term and Rs. 150 for the long term. As I always say do respect the markets and keep a strict stop loss of 8 % or Rs. 92.00 on your purchase.