Total Debt: Rs. 19.21 Cr; Enterprise Value: Rs. 1,974.89 Cr.
HUHTAMAKI PPL Ltd: Huhtamaki
Paper Products Limited was founded in 1935 and is headquartered in Thane,
India. The company was formerly known as The Paper Products Limited and changed
its name to Huhtamaki PPL Limited in May 2014. Huhtamaki PPL Limited is a
subsidiary of Huhtavefa B.V. from Netherlands. The company have given bonuses
in two tranches the first was in September 1987 in the ratio of 1:4 and second
in September 1993 in the ratio of 1:2, Company also declared splits in the face
value of its shares from Rs. 10 to Rs. 2 in January 2007. Huhtamaki PPL Limited
provides packaging solutions in India. Its packaging solutions include flexible
packaging products, including film, foil, and paper based laminate structures;
labelling technologies, which include shrink sleeves, heat transfer, pressure
sensitive, metalized paper, and wrap-around; and specialized cartons for
packaging of powders and solids. The company also offers packaging machines
comprising sleeve application machinery and shrink tunnels, heat transfer
applicators, and support on labelling equipment for wrap around and
self-adhesive labels; holographic options; metalized films; co-extruded blown
films; extrusion coated materials; gravure cylinders; and polyethylene films.
It serves various product groups, such as soaps and detergents, shampoos,
noodles, biscuits, baby foods, chocolates, coffee, tea, milk powder, and
juices. HPPL also exports its products to 5 continents. In 1999,
PPL became a member of the Huhtamaki Packaging Worldwide, a global leader in
consumer packaging. Huhtavefa BV is the holding company of Huhtamaki
Netherlands BV, Netherlands. Huhtamaki is a global consumer & Speciality
packaging company with a wide range of packaging products & other paper forming
technology. In February 2014, Huhtamaki group increased its stake 63.78 % by
acquiring 3.01 % stake from Mr. Suresh Gupta, Chairman of HPPL, at a total consideration
of Rs. 169.63 Cr. Further, shares were allotted to Huhtamaki group at Rs. 134.08
on 20th August 2014 totalling to Rs. 134.41 Cr, thereby increasing Huhtamaki’s
stake from 63.78 % to 68.8 %. PPL has three state of the art & fully
integrated manufacturing facilities at Thane, Silvassa and Hyderabad with highly
skilled and experienced staff. HPPL is capable of working with the customer
from product inception to the super market and with complete control and
confidentiality. HPPL has an impressive client list that includes, Levers, Nestle, Cadbury, Britannia, Glaxo
Smithkline, Coca Cola, Perfetti, Dabur, Marico, P&G. HPPL has presence across 4 continents: South
Asia, Africa, Middle East, Europe and Central America & provides service to
over 50 customers worldwide. As of March
31, 2014, HPPL has 51 % stake in its subsidiary based in India named Webtech
Labels Pvt. Ltd, which was acquired in Nov 2012 for a consideration of Rs.
37.70 Cr, in an all cash deal. Webtech Labels is specialized in manufacturing
high-end pressure sensitive labels, especially to pharmaceutical customers. Huhtamaki
PPL can be locally compared with Uflex
Ltd, Glory Polyfilms Ltd, Xpro India Ltd, Essel Propack Ltd (Packaging India
Pvt. Ltd. - part of Essel Propack group), Shree Rama Multi Tech Ltd, Cosmos
Films Ltd, Nahar Poly Films Ltd Ecoplast Ltd, Yashraj Containeurs Ltd, Gopala
Polyplast Ltd, Perfectpac Ltd, Ocean Agro (India) Ltd, Xpro India Ltd, Kanpur
Plastipack Ltd, Kuwer Industries Ltd, paramount Printpackaging Ltd & from some unlisted players like Uma
Polymers, Umax Packaging & Parikh Packaging and globally compared with
Avery Dennison Corporation of USA, Ball Corporation of USA, Berry Plastics
Group Inc of USA, Crown Holdings Inc of USA, Packaging Corporation of America
of USA, Seal Air Corporation of USA, British Polythene Industries PLC of UK,
Huhtamaki Oyji of Finland, Smurfit Kappa Group Plc of Ireland, Vetropack
Holding AG of Switzerland, Polyplex (Thailand) Public Company Ltd of Thailand,
The Pack Corporation of Japan, Lock & Lock Co., Ltd of South Korea,
Greatview Aseptic Packaging Company Ltd of China, CPMC Holding Ltd of Hong
Kong, Mpact Ltd of South Africa, Nampak Ltd of South Africa.
Investment Rationale:
Huhtamaki
PPL Ltd. (HPPL) earlier known as The Paper Products Ltd. is India’s leading
manufacturer of primary consumer packaging. HPPL supplies
packaging materials for many of the top brands in India and commands
about 60 % of market share in premium flexible packaging business. HPPL is India's leading
Consumer Packaging Company offering a wide range of packaging solutions like Flexible Packaging, Labelling Technologies and Specialised Cartons and all this is
supported by the Packaging Machine Division. HPPL provides the customer with
Total packaging solutions. HPPL has very
long and eminent clients list which includes all major players in FMCG sector. HPPL is like a one stop shop for FMCG companies for
their packaging needs. HPPL is specialised in
flexible packaging and with a growing trend
of processed food market and with the penetration of untapped rural markets by
personal care companies, there will be the increase in use of flexible
packaging. HPPL is amongst selected few companies worldwide having
expertise in holographic images in packaging medium. This makes the packaging
look attractive, thus enhancing the product visibility for premium positioning.
HPPL derives almost 96 %-98 % of its revenues from the FMCG industry. Hence the
company’s growth is largely linked to the growth of FMCG industry. Indian
packaging industry is among the fastest growing sectors spanning across almost
every industry segment and ranked 11th largest in the world. India has the second largest GDP
among emerging economies based on purchasing power parity (PPP). The packaging
industry in India is one of the fastest growing industries which have its
influence on all industries, directly or indirectly. It is
currently valued at
USD 350 million and is expected to rise to USD 1.3 trillion by 2016.
The development in the packaging industry in India is mainly driven by the food
and the pharmaceutical packaging sectors. Growing Indian middle class coupled
with the growth in organized retailing in the country are propelling growth in
the packaging industry. Another factor, which has provided substantial stimulus
to the packaging machinery industry, is the rapid growth of exports, which
requires superior packaging standards for the international market. With this
the need for adopting better packaging methods, materials and machinery to
ensure quality has become very important for Indian businesses. One of the most
vital factors has been declining inflation trend in the country translating
into declining prices of the food and beverages (constituting ~49% of the WPI).
The Indian packaging industry is
growing continuously. The average annual growth rate is about 13 – 15 %.
However, there is great growth potential since India’s per capita consumption
of packaging is only 4.3 kgs whereas neighbouring Asian countries like China
and Taiwan show about 6 kgs and 19 kgs, respectively. India’s per capita annual packaging expenditure was
USD 20 in 2011, which is significantly lower than the top 20 market average of
USD 347.6. The low per capita expenditure offers a huge business opportunity
for packaging companies. The
per-capita consumption of packaged beverages and food in India is still very
low compared to other regions. However, expenditure on these products has
doubled in the last five years. Within the next five years it will increase by
another 14 % annually, as the demand for processed food is rising due to
growing disposable incomes, urbanization, and a young population. This
clearly indicates that there are many more commodities which need to be
marketed in packaged condition and thus, a great business opportunity stands
for the Indian packaging industry. Moreover, the Indian retail market is the 5th largest
retail destination, globally and has been ranked the second most attractive
emerging market for investment. India’s retail growth
and increased consumption of consumer products is driving the demand for
packaging in the country. Packaging has an
annual global turnover of about $550 billion, and India’s share is about $16.5
billion per annum. According to a recent Mckinsey report, there will be a
ten-fold increase in India’s middle class population by 2025, which will
further trigger the consumption of packaging materials. This will bring another
growth spurt to packaging, says the Mckinsey report, which also notes that the
country needs more packaging professionals. According to the Packaging Industry Association of
India (PIAI), packaging in India is one of the fastest growing sectors, partly
because it spans almost every industry segment. Right from packaging of food
and beverages, fruits and vegetables, drugs and medicines, to highly dangerous
products, packaging has led to greater specialization and sophistication over a
period of years. In the Indian
packaging industry, processed food packaging represents 48 % of the total,
personal care packaging is 27 %, pharma is 6 %, and the rest is 19 %, packaging in India is highly fragmented and has
22,000 firms, including raw material manufacturers, machinery suppliers, and
providers of ancillary materials and services. Moreover, 85 % of these firms
are Micro, Small & Medium Enterprises (MSMEs). As the industry grows and
matures, there is expected to be a trend towards consolidation as supply side
companies merge and acquire smaller companies to increase scale, reduce
competition, and improve bargaining power with customers. The main problems
faced by MSMEs are: lack of available sources of credit, high cost of packaging
materials, lack of skilled labour, irregular power supply, and an
underdeveloped sense of how to market, brand, and distribute. Today, flexible
packaging is the fastest-growing sector of India’s packaging industry. The
shift from traditional rigid packaging to flexible packaging on account of its
attractiveness, cost effectiveness, and strength is largely aided by increasing
consumer demand for processed food. The future of the Indian packaging industry is very good, if
investment materializes. The growth of the domestic market will be good and
export potential is substantial, too, if it’s properly addressed. If organized
retail takes off as expected, growth opportunities are substantial, and
enormous potential exists in converting wasted food into valuable product.
Outlook and Valuation:
 |
| Clients of the HPPL |
HPPL
established in 1935 as Paper Products Ltd is a pioneer and the market leader in
flexible packaging in India and has a market share of 60 % + 6 % of PPL in
premium flexible packaging business and about 9 % overall in the organized
market, which is of about $2 billion by size. It has its manufacturing
facilities at Thane, Silvassa, Hyderabad and Rudrapur. The current installed
capacity of HPPL for paper & films is 52,000 MT and company’s capacity
utilization rate is 75 % to 80 %. HPPL successfully meets the packaging needs
of almost entire range of FMCG segments including personal products, personal
wash, laundry, foods, sauces, beverages, bakery products, spices, chocolates
and confectionery, dairy and also for seeds, specialized chemicals,
electronics, healthcare and many other specific specialized uses including
anti-spurious packaging. HPPL thus enjoys Competitive advantage due to use of
its superior technology & capability. HPPL has an MNC Tag and with diverse
products & Strategic acquisition of competitor, adds to its competitive
advantage. HPPL has expanded its business into promising overseas markets with
a view to benchmark itself with the global competition and has presence across
4 continents (South Asia, Africa, Middle East, Europe and Central America)
& provides service to over 50 customers worldwide. HPPL has its
International Business Division set up as a separate business group servicing
large Multinational accounts across 4 continents and over 50 customers
worldwide. In 2014, the company acquired 100 % stake in the Positive Packaging
Industries Ltd for Rs. 794 Crore and completed the takeover deal in January
2015. Positive Packaging Industries has an annual turnover of approximately Rs.
1,000 crore and enjoys 6 % market share. It is a privately owned flexible
packaging company with nine manufacturing facilities in India and the UAE as
well as significant business in Africa and other export markets. With the
completion of the acquisition, Huhtamaki is looking forward to improving its
flexible packaging manufacturing capabilities into Middle East and expects to
double its sales in Africa. The benefits are likely to be reflected in its CY15
numbers. The current installed capacity of HPPL is 52,000 MT with utilisation
rate of 75 % to 80 %, whereas PPIL’s total installed capacity is at 45000 MT.
After the completion of this acquisition, HPPL’s total manufacturing
capabilities will stand at whopping 86 % increase at 97,000 MT, thereby
increasing the utilisation rate of the company, henceforth impacting the
revenues positively. It will also enable HPPL to gain further bargaining power
with its customers, to achieve better economies of scale, to extend its
customer network and would also help synergies in sourcing of inputs and
up-gradation in technology. With the desired manufacturing capabilities, the
company will gain hold of industrial and pharmaceutical product packaging
thereby diversifying product coverage and strengthening its integrated
capabilities. Going forward, PPL will be able to revive its products offerings
and also take advantage of already established capabilities in order to widen
its product portfolio in the domestic market as well. The HPPL creativity
program, called NASP (New Applications, Structures and Products-Processes) is
one of the major drivers of growth for the Company. The Company maps the sales
of NASP products introduced into the market using a 3 year cycle, and calls
these NASP sales. During CY14, the NASP sales contribution to the overall sales
was around 29 %, helping to drive growth. The Company’s management in their
NASP program has jointly worked with their customers to deliver cost savings
using smart ideation and technology wherein a wide array of products like tea,
coffee, shampoo, confectionery, pickle, etc. would be made available in packs
at a price of one rupee. The NASP first objective is to create new business
through finding new applications and markets for existing structures and
technology processes. The second objective is to introduce new packaging
products and structures and technology processes not only for new applications
and markets, but also to offer new technically superior solutions or solutions
which add value to the brand being packaged, or, importantly, solutions which
offer cost advantage without compromising performance. Hence, the NASP exercise
creates new business, but as importantly, it also protects or even improves
existing business share from a customer by creating improved packaging
solutions, or improving cost competitiveness. The packaging market in India is
all set for the next level of growth. Strong favourable demographic factors
such as increasing disposable income levels and rising consumer awareness and
demand for processed food are boost for this sector. With the rise of the
Indian middle class which is expected to go up from today’s 5 Cr to 58.3 Cr by
2025 the prospects of the industry looks good. Also important is that the
world’s multinational giants are taking rapid strides in India’s food,
beverage, health and beauty, and pharmaceuticals sectors. This will also drive
growth in packaging. These factors are forcing both packaging suppliers and end
users to shift from bulk packaging to retail, unit-level, small-sized
packaging. In addition, exploding organized retail growth and newly relaxed
investment norms in retail and other sectors augur well for the packaging
market in India. HPPL has surpassed the FMCG and Pharma industry growth rate
over last three years growing at an average rate of 16.3 % as compared to 14.8 %
growth in the former and 11 % growth in the latter. The packaging industry growth
is expected to propel from current 15 % annually to more than 20 %. HPPL being
one of the largest players in India commanding 10 % of the total packaging
market and close to 66 % of the flexible packaging market share is a key
beneficiary of the changing dynamics in the packaging industry. HPPL has
reported a moderate growth of 4.4 % YoY in its standalone revenue in Q1CY15 at
Rs. 283 Crore. EBITDA for the same period stood at Rs. 36.3 Crore showing a
growth of 31.3 % YoY mainly due to decrease in the stock pileup of the Company
that declined by 44.7 % and fall in expenses on raw materials by 1.7 %. PAT was
reported at Rs. 18.3 Crore in Q1CY15 showing an increase of 11.1 % on a YoY
basis. The growth in the bottom-line in Q1CY15 was as a result of an increase
in other income by 118 % on YoY basis offsetting the increase in depreciation,
interest and tax expenses. At CMP, HPPL is trading at a significant premium to
its nearest competitor Uflex. This is despite Uflex having a larger business
size & higher operating margins. Even on Market Cap to Sales and Price to BV
basis, HPPL is relatively expensive than Uflex. This is possibly due to the
competitive advantage that HPPL enjoys over Uflex. Huhtamaki PPL Ltd. is one of
the most prestigious flexible packaging companies in India and is continuously
taking up new initiatives to expand its presence overseas to tap the vast
potential in the global markets. With the recent acquisition of Positive
Packaging Ltd., the manufacturing capabilities of HPPL are expected to increase
considerably which in turn will increase the revenues for the Company. The
Company is a market leader in the flexible packaging industry in India and has
reputed clients like HLL, Colgate, Nestle, etc. It is expected that the
projected growth rate of 15 % in the flexible packaging industry will
positively impact HPPL in the future. With the acquisition of
PPIL the value for HPPIL stake in PPIL comes at Rs. 87.41 per share and stake
in Webtech Labels Pvt. Ltd comes at Rs. 6.01 per share. At the current market
price of Rs. 269.95, HUHTAMAKI PAPER PRODUCTS Ltd stock trades at P/E ratio of 22.00 x FY16E and 17.33 x FY17E respectively. Company can post Earning per share (EPS) of Rs. 12.27 for FY17E and Rs. 15.57. One can buy this stock with expectations that the company’s surplus scenario is likely to continue for the next three years keeping its growth story in the coming quarters also.
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I was not aware of such products. Thanks a lot for bringing it under my notice Bhavikk! Have a great day! Cheers!
ReplyDeleteThanks bhavikk for the value pick
ReplyDeleteBorosil glass getting delisted ?
ReplyDeleteHigh pe of huhtmaki, worry ?
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