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Saturday, October 2, 2010


MicroMax Informatics Ltd - India's one of the leading mobile handset maker is planning for an IPO. Company intends to sale 2,15,46,118 shares through IPO. The price could be around Rs. 210 per share, an total of Rs. 452 cr to be raised by diluting 10.03 % of post issue. This values the company around Rs. 4500 cr. Equity Prior Issue - 19,32,70,610 shares ; Post Issue - 21,48,16,728 shares.

3 PE investors have already bought a 5.75 % stake in pre ipo for Rs. 210 cr from 4 promoters this Sept 2010. Sequia Capital has - 2.68 %; Sandstone Capital - 2.68 %; Madison India Capital - 0.39 % bought from Rajesh Agarwal, Rahul Sharma, Sumeet Kumar & Vikas Jain for an estimate price of Rs. 181 cr.(After accounting for Bonus shares) rest unknown. TA Associates a major PE investor has 15 % stake bought in DEC 09 at around Rs. 100 cr. Total PE investment in company is around Rs. 410 cr, whereas the promoters actual contribution is Rs. 6 lakh per head. Indian handset makers market share went up to 17.5 % from merly 0.9 % last year. MicroMax enjoys 4.1 % of market share followed by Spice - 3.9 %, Karbonn mobiles - 3 %, Nokia - 54.1 %, Samsung -9.7 %. MicroMax mobiles sold 70.5 lakh handset by March 2010, it also sells mobile data cards.

Financial Details -

Net Worth as on 31 March 2010 - Rs. 208.624 cr ;
Net Asset Value - Rs. 11.75/sh.
Total Income - Rs. 1601 cr ; Net Profit - Rs. 200 cr (March 2010).
Revenue have jumped 4.5 x against last year & net profit grew to 5.7 x from last year. The reason of high margins in bussiness is due to wafer thin overhead with cost of product sold comprising 2/3rd of total sales.
Company's Employee cost is around Rs. 7 cr. Selling & distributing Expenses Rs. 75 cr. On the basis of last fiscal profit on a post issue- EPS- Rs. 9.3 ; P/E - 22.5 .


Company is looking at valuation of 13.3x its previous years EBITDA. Company wants to use half of the proceeds amounting to Rs. 226 cr in setting up new handset manufacturing plant near TamilNadu. The rest of the amount Rs. 125 cr in BRAND buliding for next 2 years (April'11 - March'13). Investment in acquisition Rs.75 cr by March'11. Rest Rs. 26 cr in strategic initiatives to be used by current year March'11.

Company had expanded bussiness in international market, It intends to expand in Nepal by January, SriLanka by June, Bangladesh by July. Also it intends to expand its wings to Nigeria, Ghana & UAE.


  1. Micromax is the one of the leading mobile company in India.Micromax has launched several series of mobile phones with all the advanced features at an affordable price.


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