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Friday, February 13, 2015


Scrip Code: 532777 NAUKRI
CMP:  Rs. 812.35; Market Cap: Rs. 9,765.75 Cr; 52 Week High/Low: Rs. 1015.05 / Rs. 523.70.
Total Shares: 12,02,16,159 shares; Promoters : 5,33,32,091 shares –44.36 %; Total Public holding : 6,68,84,068 shares – 55.63 %; Book Value: Rs. 64.32; Face Value: Rs. 10.00; EPS: Rs. 12.08; Dividend: 25.00 %; P/E: 67.24 times; Ind. P/E: 40.11; EV/EBITDA:41.60.
Total Debt: 0.48 Cr; Enterprise Value: Rs. 9,648.13 Cr.

INFO EDGE INDIA LTD: Info Edge (India) Ltd was incorporated in 1995 and is based in Nodia, India. Info Edge (India) Limited is an India-based company engaged in the business of providing online classifieds and certain related services. The Company operates its business principally through four different divisions:, and It provides recruitment classifieds and services through its and Quadrangle business divisions. The company came out with an IPO on November 2006 offering 53,23,851 equity shares of Rs. 10 each for Rs. 320 per share raising Rs. 170.36 Cr, the shares of INFO EDGE got listed on 22 November 2006 at Rs. 623.80 per share. The company has given bonus shares in the ratio of 1:1 in the year 2010 and second bonus shares in the ratio of 1:1 in the year 2012. Info Edge (India) Limited provides recruitment classifieds and related services to job seekers and employers and recruitment consultants through its website:, as well as through its office network. Through the Quadrangle division, the Company provides executive search services to its various corporate customers in the information technology and information technology-enabled services. is an online job posting website that offers services for recruiters, job seekers, and employers. provides matrimonial classifieds and related services for prospective brides, grooms, and relatives. The Company also offers a real estate classifieds service through its Website: and an education portal Info Edge also owns, an online real estate brokerage firm which is run as a subsidiary company. Company also owns in Middle East. It also operates, a professional networking site;, a fresher hiring site;, an offline executive search business site; that offers kindergarten to class 12 assignment and tuitions; and, an online food guide portal. The company’s subsidiary as on 31 March 2014 includes: Naukri Internet Services Private Limited and Jeevansathi Internet Services Private Ltd both of which is own internet domain names and related trademarks used in it business, India Private Ltd, Applect Learning Systems Pvt Ltd which owns and operates, Zomato media Pvt Ltd , MakeSense Technologies Pvt Ltd and Info Edge (India) Mauritius Ltd. Info Edge India Ltd is locally compared with HOMESHOP 18, Justdial Ltd and Globally compared with ,, , Truila Inc, HomeAway Inc, Zillow Inc, SouFun Holdings, REA Group, Rightmove PLC, Yelp Inc of USA, Yahoo! Inc of USA, eBay Inc of USA, Googlr Inc of USA, Facebook Inc of USA, Linkedin Corp of USA, Pandora Media Inc of USA, Shutterstock Inc of USA, Sciquest Inc of USA, Zillow Inc od USA, Monster Worlwide Inc of USA, America OnLine from USA, Bazaarvoice Inc of USA, Xo Group Inc of USA, Twitter Inc of USA, Verisign Inc of USA, Yelp Inc of USA, Ltd of Australila, from UK, XING AG of Germany, United Internet AG of Germany, Opera Software ASA of Norway, Vistaprint N.V. of Netherlands, Baidu Inc of China, Beijing 58 Information and Technology Co Ltd of China, 21Vianet group Inc of China, iProperty Group Ltd of Malaysia, Nifty Corporation of Japan, of Israel, Ateam inc of Japan, CROOZ Inc of Japan, F@N Communication Inc of Japan, Infomart Corp of Japan, Excite Japan Co Ltd of Japan, Asahi Net Inc of Japan, Nexyz Corporation of Japan, Drecom Co ltd of Japan, Zappallas Inc of Japan.

Investment Rationale:
InfoEdge (India) Ltd operates a wide range of online websites. It enjoys leadership position in recruitment, in property and is among the top 3 players in matrimony Apart from this, InfoEdge has made significant strategic investments into emerging internet companies like,,, and With its headquarters in Noida (NCR), the company employs over 2,460 people and operates through a network of 57 offices located in 32 cities throughout India. These offices primarily engage in sales, marketing and payment collection activities for company’s businesses. To cater to the Gulf market they have 2 offices in Dubai and 1 each in Bahrain, Riyadh and Abu Dhabi. Recently, in January 2015, its subsidiary in Restaurant listing and review site, has acquired its sixth & biggest overseas acquisition of Urbanspoon, a restaurant information and table booking property. The deal was an all-cash transaction worth $52 million or Rs. 325 crore. This was done from the funds raised in November 2014, where Zomato raised $60 million in a fresh round of funding at a pre-money valuation of $600 million from existing investors Info Edge (India) and Sequoia while adding Vy Capital as a new investor. This transaction instantly inflated Zomato's size by many times over across multiple parameters and most importantly it now marks Zomato's entry into the North American market which was till now dominated by Yelp. Zomato will now have a presence in 500+ cities, 1mn+ restaurant listings, 31mn app downloads, 1.4mn reviews, 80mn+ monthly visits and garner leadership in Canada, Australia and some key cities in the US. Urbanspoon, besides restaurant reviews, also allows users to book restaurant tables with integration of OpenTable to its site. Zomato also has a similar arrangement with OpenTable for certain overseas markets such as the UK. Zomato clocks 3.5 Cr+ visits a month which would rise to 8 Cr+ post the acquisition; its presence would also rise over threefold to over 500 cities against 150 currently with number of restaurants listed increasing to the same extent to over 10 Lakhs restaurants. The biggest differentiator, however, would be that the number of ratings would rise around 9x to 4.3 Cr with number of reviewers rising to over 1.4 million as against 400,000 at present. Urbanspoon is the sixth such deal by Zomato since July of 2014. Zomato also strucked its seventh overseas deal by acquiring Turkey Based resturant search service Mekanist after Urbanspoon later this month. All the Mekanist App users will be able to use the Zomato app and Zomato will cover over 75,000 resturants from the current 27,500 in Turkey and would be serving over 30 lakh user a month. Mekanist is one of the heavyweights in the online resturant search services in Turkey and is also one of the first and most successful tech startup from Turkey. It has 1,90,000 listed establishments such as resturants , cafes, bars along with over 5,00,000 reviews from its 15,00,000 strong signed up user based on web & mobile. Just last December 2014 it acquired Italy-based web and mobile restaurant search services start up Cibando Ltd. for an undisclosed sum. Over the last few months Zomato has acquired four other companies, including MenuMania in New Zealand; Lunchtime in the Czech Republic; Obedovat in Slovakia; and Gastronauci in Poland. To date, Zomato has raised more than $113 million, over multiple rounds of funding from investors including Vy Capital, Info Edge and Sequoia Capital. And definitely this deal benefits in the valuation of Info Edge India Ltd. Info Edge India Ltd, is a clear leader in key online classifieds segments and now is one of the primary beneficiaries of structural shift in ad spends towards online platforms which is clearly driven by increasing smartphone penetration and which is on the cusp of a J curve. 
India is among the world's youngest nations with a median age of 26 years. 65 % of Indian population is estimated to be below 35 years of age and India will have 7 Cr new entrants to its work force over the next 5 years. India currently has about 21.4 Cr internet users, the third largest in the world and is likely to have 33 Cr to 37 Cr internet users in 2015 which would then be the second largest in terms of incremental growth. Currently, as of December 2014 the TRAI reports that India had 85.74 Cr broadband subscribers which was 82.22 Cr - this gives a growth of 4.28 % MoM. The wired subscribers at the end of Dec 2014 was 1.53 Cr, Mobile devices users (Phone & Dongles were 6.99 Cr, Fixed Wireless subscribers (Wi-Fi, Wi-Max,Point-to-Point Radio & VSAT) subscribers at 4,30,000. Now, with declining costs of Internet access and mobile devices, nearly 55 % of aggregate user base in 2015 is expected to have an access to the internet from a mobile or tablet device in India. Economic contribution from Internet in India can be potentially doubled from current 1.6 % of GDP to 2.8 % to 3.3 % by 2015. Internet-related economy is expected to grow bigger than education and as big as healthcare sector in terms of current GDP share. Internet’s effect on the Indian economy goes well beyond iGDP. The Current levels of internet-related expenditure are estimated to create about 60 lakhs direct and indirect jobs. As the direct impact of the internet on India’s GDP has the potential to treble by 2015, an additional 1.6 Cr jobs could be created. Info Edge Lts is a long term play on the internet space in India. With lead in the online recruitment market (through and presence in the online classified space has the potential to establish a market leading position and grab large pie of increasing online adoption. As various businesses come out of the recent slowdown it is seen that the recruitment industry to grow significantly as it is highly correlated to the economic health of the growth of domestic corporate sector. 

Outlook and Valuation: 
Info Edge (India) ltd is India’s one of the largest leading online company with its strong brands and sustainable growing businesses. It has a very excellent and experienced management team. The company have invested in several internet start-ups ventures. Info Edge’s Naukri has garnered higher market share in this slowdown, also its innovative products helps naukri to combat threat against, naukri continues to invest in its brand, sales team, customer service, tech and product innovation and support. Info Edge’s is benefiting from the increase in the real estate advertising and has increased its market share. have improved its site by improving user experience- pricing trends, photos and videos, android Apps and the site is now have spread its sales coverage across cities, this has helped to bring in more traffic, soon plans to launch a verified listings. Info Edge’s has leveraged its IP built over last 5 years through investing in brand building. Management will continue to invest its analytics and algorithms. Info Edge’s other brands like Shiksha, FirstNaukri, naukrigulf continues to perform well. Management is committed to invest in potential big businesses of future like zomato, meritnation, policybazaar and is vouching for potential start-ups and M&A’s. On financial side Info Edge posted revenue growth of 18.1 % to Rs. 145.7 Cr on the back of healthy increase of 19 % YoY in recruitment business and mere 15.5 % YoY the lowest in last 20 quarters growth in other verticals. Operating profit declined by 14 % YoY, as A&P expenses increased by 55 % YoY while employee cost was up by 30 % as headcount increased by 32 % YoY. Though operating margin in the recruitment vertical was at 49.8 %, other verticals posted operating loss of Rs. 18.4 Cr including Rs. 14.4 Cr loss in 99acres. PAT was up by 20 % on the back of high other income. Management has guided for 18-20 % revenue growth for the recruitment vertical for the next 2 years. It is believed that with the upturn in the economy, new product launches and client additions will spur growth. While IT sector has grown at a healthy pace, and so it can be safely believed that the other sectors will follow suit in the near term. With market share of 65-70 %, the company can maintain margins in 50 % range. Revenue growth in 99acres slowed down to 20 % YoY which is lowest in past years during the quarter as key cities including NCR, Mumbai, Chennai did not show much activity in the real estate sector due to uncertain market conditions. At the same time, hyper competition from recently funded portals resulted in higher client acquisition cost impacting operating performance wherein operating loss was the highest ever at Rs. 14. 4Cr. However, with market share of 30-35 %, new product launches such as listings verification, new UI design, analytics and focus on mobile phones with 30 % traffic will help the company in the medium to long run. Zomato is focusing on expanding business and this could result delay in breaking even however, Urbanspoon, acquisition is a stepping stone for Zomato in US market giving it a foothold in the US, where Urbanspoon enjoys number two position. Zomato has learnt from the tough experience in the UK, where it found it difficult to expand organically. In terms of business, Urbanspoon serves three million unique monthly visitors or 1/12 of Zomato’s user base. Its valuation of US$52 mn needs to be seen in this context versus US$670 mn valuation of Zomato based on the recent transaction. Info Edge had expected the Zomato business to break even at a top line of Rs. 40. Cr to Rs. 50 Cr. This is in contrast to the current losses at projected topline of Rs. 80 Cr to Rs. 90 Cr in FY2015E. It believes Zomato will leverage its recent acquisitions to cross-sell products and establish a presence in new markets. Presently most of the revenues of the portal come from India and the UAE. However, given that Zomato will need additional funding, there is a chance that INFO EDGE might not be able to retain its 50 % stake in Zomato unless it decides to raise further capital or divert some of the $125mn raised from the recent QIP towards Zomato. The QIP money was raised by Info Edge with the intention of investing into 99acres which is the real estate classified business. Post the last round of fund infusion into Zomato which was in January 2015, INFO EDGE would have Rs. 1060 Cr in cash of which Rs. 750 Cr is earmarked for investment into 99acres. There is a high growth potential of Infoedge to unlock the actual value of the stock over the years to come. Listing of its subsidiaries can also be supporting to the company’s valuation. On SOTP (sum-of-the-parts) basis, the value of INFO EDGE alone comes at Rs. 505.00 per share valueing 29.70 x its FY17E EPS of Rs. 17. The valuation of the Investee comapnies - the value of 99acers comes at Rs. 167 per share, Zomato Media valuing it at 10x to sales having 50 % stake comes to Rs. 178 per share; Applect Learning Systems valuing 6x to sales having 56 % gives Rs. 13 per share; Canvera Digital Technologies valuing 6x to sales having 33 % stake gives us Rs. 35 per share, totaling this gives us the value of its subsidiaries at Rs. 332 per share. And valuing the whole gives us the value of INFO EDGE of Rs. 986.00 per share. It is expected that the company’s surplus scenario is likely to continue for the next three years & will keep its growth story intact for the coming quarters also. 

Business Subsidiary 
Value Per Share ()
InfoEdge Standalone
99acres (Non-Listed)
Zomato (Non-Listed)
Applect Learning Systems (Non-Listed)
Canvera Digital Technologies (Non-Listed)
Other Investments

SALES ( Crs)505.09604.70736.50891.70
NET PROFIT (₹ Cr)128.50155.70203.80251.70
EPS ()11.8013.0017.0021.00
PE (x)74.0062.3047.6038.50
P/BV (x)11.606.005.505.00
EV/EBITDA (x)47.9044.1034.4026.60
ROE (%)18.4013.1012.0013.50
ROCE (%)14.309.308.309.50

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Tuesday, February 3, 2015


Scrip Code: 538268 WONDERLA
CMP:  Rs. 313.10; Market Cap: Rs. 1,769.03 Cr; 52 Week High/Low: Rs. 355.50/ Rs. 152.20.
Total Shares: 5,65,00,670 shares; Promoters : 4,01,00,222 shares –70.97 %; Total Public holding : 1,64,00,448 shares –29.03 %; Book Value: Rs. 29.10; Face Value: Rs. 10.00; EPS: Rs. 9.00; Dividend: 15.00 %; P/E: 34.78 times; Ind. P/E: 56.15; EV/EBITDA: 27.81.
Total Debt: Rs. 18.59 Cr; Enterprise Value: Rs. 1,784.75 Cr.

WONDERLA HOLIDAYS LIMITED: Incorporated in 2002, Wonderla Holidays Ltd is one of the largest operators of amusement parks in India. The company came out with an IPO on April 2014 offering 1,45,00,000 equity shares of Rs. 10 each for Rs. 125 per share raising Rs. 181.25 Cr. The object of offer for sale was to set up an amusement park in Hyderabad and for other general corporate purposes. Wonderla Holidays Limited (Wonderla) is an operator of amusement parks in India. The Company owns and operates two amusement parks in Bangalore and Kochi under the brand name Wonderla. The Company also owns and operates a resort beside its amusement park in Bangalore under the brand name Wonderla Resort. The Company’s amusement parks offer a range of water and land based attractions catering to all age groups. Wonderla Kochi is located just 15 kilometers from Kochi city, is home for approximately 55 amusement rides. The dry rides at Wonderla comprise of land rides, sky rides and hi-thrill rides. Currently, Wonderla Holidays is in the process of setting up their third amusement park in Hyderabad. They also own and operate a resort beside the amusement park in Bangalore under the brand name 'Wonderla Resort' which has been operational since March 2012. Wonderla amusement parks offer a wide range of water and land based attractions catering to all age groups. They have 22 water based attractions and 34 land based attractions at Wonderla Kochi, situated on 92.95 acres of land and 20 water based attractions and 33 land based attractions at Wonderla Bangalore, situated on 81.75 acres of land. Wonderla Resort is a 'Three Star' leisure resort located beside their amusement park in Bangalore comprising of 84 luxury rooms, with amenities including banquet halls, a board room, conference rooms, a multi-cuisine restaurant, a solar heated swimming pool, recreation area, kid’s activity centre and a well-equipped gym. Wonderla Holidays Limited is locally compared with Nicco Parks & Resorts Ltd, Galaxy Entertainment Corp Ltd, Cineline India Ltd, Delta Corp Ltd, H.S India Ltd, T. Spiritual World Ltd, Oriental Hotels Ltd, B.L. Kashyap and Sons Ltd, Viceroy Hotles Ltd, Mahindra Holidays & Resorts India Ltd, Sterling Holidays & Resorts Ltd, EsselWorld, Appu Ghar, Queens Land, Vismaya, Tikuji-Ni-Wadi, Funtasia Water Park, Snow World, Jalavihar, Aquatica, Adlabs Imagica, Ramoji Film City  globally compared with The Walt Disney Company of USA, Twenty First Century of USA, Dreamworks Animations Plc of USA, Cedar Point of United states, Europa Park of Germany, Port Aventura of Spain, Six Flags Great Adventure and Wild Safari of USA, Blackpool Pleasure beach of United Kingdom, Everland of South Korea, Canada’s Wonderland of Canada, Ocean Park of Hong Kong, Efteling of Netherlands, Dreamworld on the Gold Coast of Australia, Busch Gardens of USA, Wisconsin Dells of USA.

Investment Rationale:

Wonderla Holidays, promoted by the Chittilappilly family. Wonderla is one of the largest amusement park companies in India and currently operates two amusement parks – one in Kochi and another in Bengaluru along with a resort adjacent to its Bangalore Park under the brand name 'Wonderla Resort' which has been operational since March 2012. Amusement parks offer a wide range of water and land-based attractions catering to all age groups and Wonderla has 22 water-based attractions and 33 land-based attractions at Wonderla Kochi which is situated on 93.17 acres of land and 20 water-based attractions and 35 land-based attractions at Wonderla Bangalore, situated on 81.75 acres. Wonderla recorded total footfalls of 23,40,000 in FY13 and 22,90,000 in FY14 across the two amusement parks in Kochi and Bangalore. The Total Footfalls across the two amusement parks have posted a CAGR of 7.42 % from FY11 to FY13. The resort operated under the name, Wonderla Resort, is a ‘Three Star’ leisure resort located beside the amusement park in Bangalore comprising of 84 luxury rooms, with amenities including banquet halls, a board room, conference rooms, a multi-cuisine restaurant, a solar heated swimming pool, recreation area, kids’ activity centre and a well-equipped gym. Company has also acquired 49.57 acres of land for setting up the proposed amusement park in Ranga Reddy district of Andhra Pradesh. Wonderla promoters launched their first park in 2000 in Kochi under the name Veegaland, and then they successfully launched the second park in Bangalore in 2005. The promoters have experience of over 14 years in operating an amusement park. There are only 15-16 large players in India who operate large parks and Wonderla is one of them. Wonderla enjoys the first mover advantage in Kochi and Bangalore where there are only few medium and small parks but not a single large park. Wonderla has excess land available in both the parks for future expansion. Wonderla is coming up with its new amusement park in Hyderabad which is spread over 49 acres of land from which 27 acres has already been developed. The park is expected to be operational from FY17 and part of the IPO fund will be used to fund this park development. Development of a park takes 20-24 months post approvals and 8-9 years for pay-back. Company is now aggressively expanding business with the addition of two new parks in Hyderabad and Chennai (proposed) which will drive long term growth. The Indian amusement park industry is still at a nascent stage, the size of amusement park industry in India is estimated to be Rs. 2,600 Cr ($0.4 billion) with 150 amusement parks in India and globally the amusement park industry is of size of Rs 1,62,500 Cr ($25 billion), and this gives a huge opportunity for this industry. Indian amusement park industry got started with Appu Ghar in 1984. In late 90’s other large players like Essel World and Nicco Park started their operations in Mumbai and Kolkata respectively. Indian amusement park industry is growing in terms of footfalls though still at a very nascent stage compared to its global peers. It witnesses an annual footfall of 5.8 Cr to 6 Cr. The primary drivers to attract footfalls are size of the park, proximity of location and innovative offerings. Water parks are more popular in India due to the hot and humid weather. This Industry is broadly categorised into Large Parks, Medium Parks & Small Parks. Capex required for large parks are more than Rs. 70 Cr with land size of more than 40 Acres and can have annual visitors of around 5 lakhs. Large parks are usually located in Metros cities and in outskirts like Essel World of Mumbai, Nicco Park of Kolkata, Kishikinta of Chennai, Wonderla of Kochi & Bangalore, there are 16 t 18 such Large Parks in India. Medium Parks: Capex required for Medium parks are between Rs. 30 Cr to Rs. 70 Cr with required land size of between 10 to 40 Acres and can have annual visitors of around 3 to 5 lakhs. Medium parks are usually located in Outskirts of metros, Tier 1 Cities like GRS Fantasy Park of Mysore, Ocean Park of Hyderabad, there are about 40 to 50 such parks in India. Small Parks: Capex required for Small parks are about Rs. 30 Cr with required land size of around 10 Acres and can have annual visitors of around 3 lakhs. Small parks are usually located in Tier II cities, small towns, outskirts of metros and Tier 1 Cities like Fun N Food Kingdom of Dehradun, there are about 85 to 95 such parks in India. The domestic spend on tourism in India is expected to rise significantly which is the one of the biggest growth driver for the industry. Domestic tourism industry has clocked 13 % CAGR in past six to seven years. It is expected to increase from $7,700 Cr in CY11 to $8,900 Cr in CY20. With rising income levels, Indians are spending more on tourism related activities. Holidaying, leisure and recreation related tourism constitutes major part of the domestic tourism. Local residents form majority of the footfall of around 84 % followed by domestic tourist, which forms 15 %. Foreign tourism constitutes negligible part of less than 1 %, of total visitors in the park. One of the biggest growth drivers for an amusement park is increased footfalls. Wonderla has been successful in increasing the footfalls at 9 % CAGR over the last five years from 16,10,000 visitors in FY10 to 22,90,000 visitors in FY14. Bangalore Park’s being the new park in the market its footfall growth is higher compared to Kochi. Bangalore market has grown from 7 lakh in FY10 to 11,90,000 in FY14, marking a CAGR of 11 %, while Kochi has grown from 8,90,000 to 11 lakh during the same period, marking a CAGR of 4 %. Attractive location and its proximity to a city ensure footfalls addition for Wonderla and its three parks - Kochi, Bangalore and Hyderabad are situated in the proximity of the main city. Wonderla Kochi is located in Pallikkara, 15km from central Kochi, while Wonderla Bangalore is located off the Bangalore-Mysore highway, 28km from central Bangalore. Wonderla Hyderabad is in the Ranga Reddy District, Andhra Pradesh which is 27km from central Hyderabad, 33km from Secunderabad Railway Station and 12km from Hyderabad Airport. Also Wonderla has a flexi pricing policy for peak season and offseason to ensure continuity of footfall in offseason. As amusement parks attract larger crowd on weekends, prices are at 25 % premium than weekday prices. Rates are also differentiated based on the festive season. Festive season rates quote at 8-10 % premium than regular weekend rates. Festive seasons for Bangalore are Onam, Dussherra, Christmas and New Year’s Eve, while for Kochi they are Onam, Ramzan, Christmas and New Year’s Eve. Wonderla also offers discounts ranging from 10-30 % for group bookings and corporate booking. It books revenue “net of discounts” and “net of taxes”, thus reflecting prudent accounting. Another innovative pricing used by Wonderla is “Fast Track” pricing strategy, which commands 100 % premium over regular prices. Also Company issues 250 tickets per day as fast track tickets, which reduce the average waiting time for a visitor substantially. Even though average realization is high in Fast Track prices, Wonderla is also planning to limit the number of tickets to 250 per day. Wonderla has set-up in-house capabilities in Kochi to design, develop and manufacture rides. This reduces the capex, maintenance costs and the down-time for a ride for Wonderla. The Management claims to manufacture rides at 1/3rd of the cost of procuring externally. Around 1/3rd of rides are manufactured in-house. As of January 31, 2014, company constructed 42 rides, of the total 55 attractions, Wonderla Kochi and Bangalore has 10 and 18 rides imported respectively. Balance is either in-house manufactured or domestically sourced. In-house manufacturing benefits Wonderla with certain cost efficiencies such as saving on import duties and other costs, besides improving the efficiency in rides maintenance. Wonderla has relatively low ticket price base, management expects 5-7 % and 8-10 % growth in footfall and ticket price respectively over the medium term at existing parks. From existing parks, management guides operational cash flow of about Rs. 40 Cr to Rs. 45 Cr pa. Wonderla is setting up its 3rd park in Hyderabad which is spread across 50 acres and is expected to be operational in 1QFY17 this project has a capex of Rs. 250 Cr and which is partly funded through IPO proceeds of Rs. 180 Cr. Wonderla also plans to set up a park in Chennai and is currently looking for suitable land. Management plans to open more parks every 3-4 years in other tier-1 cities as well. Setting up a park requires high upfront capex and thus margins and return ratios would be under pressure in the initial years of commencement of Hyderabad Park, after which management expects improvement once the assets reasonably depreciate and asset turnover picks up. Management guides the new park to be cash/PAT break-even in the 1st/3rd year, with full payback in 8-9 years. Wonderla’s existing business enjoys robust and more importantly, sustainable EBIDTA margin in excess of 40 %. Wonderla’s Return ratios like RoE and RoCE have historically remained healthy though a large upfront capex on Hyderabad project would impact return ratios in the near term; however, eventually it is expected that these to trend higher once the park starts contribution in a meaningful manner. Wonderla enjoys RoCE of more than 30 % supported by free cash generation from amusement parks as they attain maturity due to high EBIT margins, lower incremental capex and improved revenue mix.

Outlook and Valuation:
Wonderla Holidays Limited is a part of the Kochi based V-Guard group. Wonderla Holidays is a very unique in business model with inherently strong profitability at an attractive valuation. Wonderla has high operating margins; high ROCE, niche & ambitious expansion plans make it an attractive stock to pick. Wonderla is a large park and there are only 15-16 large amusement parks in India. As there are no large amusement parks in the locations where Wonderla is situated, it is a huge advantage for the company. Though there are few small and medium sized parks in Kochi and Bangalore respectively, they cannot compete with Wonderla. Management believes that an amusement park is not a price sensitive market and has been taking 10 % price hike every year for the last five years, signifying the brand equity. The new park coming up in Hyderabad may face competition from already existing large players like Ramoji Studio. However, as Ramoji is a film city, it caters to a different set of attraction and thus is not a direct competitor to Wonderla. Amusement parks are targeted to attract young generation. India, being one of the youngest countries in the world and enjoys demographic dividend with the median age of 26.5 years, has majority of its population between 15-59 years, which will be the biggest growth driver for this industry. Countries like the US, Japan and China have older population with median age of 37.1 years, 45.4 years and 35.9 years respectively. As per the study conducted by E&Y, in India, children are the key influences for amusement and theme parks visits. They generally come to parks in school groups or with families. But they constitute only 25 % of the park visitors and balance 75 % are adults. In India, around 28.50 % of the population lies in the age group of 0-15 years, 63.40 % in 15-59 years and 8.10 % in 60 years and above, respectively. Ticket sales form the major source of revenue stream for amusement parks in India. In India, the parks revenue constitutes areas like Food & Beverages merchandising which contributes 18 % as against global average of 34 %; Entry fees contributes 20 % as against global average of 33 %; Resort rentals and others contributing 2 % as against global average of 33 %. Globally, entry fee, food and beverages and resorts and rentals contribute similar proportion to revenue. For Wonderla, Food and Beverages contribute 3-4 % of the total revenue. There are two sources of revenue in F&B segment. First revenue is from its own operating restaurant and second is the revenue sharing model with other outsourced restaurants. At both the amusement parks, Wonderla has seven operational restaurants which offer various cuisines, including South Indian, North Indian, Chinese and Continental etc. Of the total seven restaurants each in Kochi and Bangalore, company has taken over the operation of one named Waves Restaurant at Bangalore and Kochi Park since November 2012 and April 2013 respectively. Company follows a revenue sharing model with other six contractors for the operation of restaurants. Wonderla has entered into a revenue sharing agreement to receive 25 % of the revenue as its share, which directly improves earnings. Outside food is prohibited in the park, though all food items are sold at maximum retail price inside the park. Food and Beverages revenue is expected to grow at 15-17 % over next three years. F&B realization per visitor has increased from Rs. 12 in FY09 to Rs. 37 in FY14, clocking in 21 % CAGR. The new rides and offerings ensures growth in total realization per visitor from Rs. 414 in FY09 to Rs. 652 in FY14, marking 10 % CAGR. Based on management guidance, Wonderla can register 5- 7 % footfall growth and 8-10 % annual ticket price increases which imply 15 % plus revenue growth. The Commencement of the Hyderabad park in 1QFY17 is expected by the company to further boost footfall and revenue growth. Management expects that with limited incremental capex and negative working capital, growth in cash flow generation is expected by the company to be healthy. Wonderla has a healthy balance sheet with a total debt/equity ratio at 0.14x as of FY14. Wonderla operates on a negative working capital business model and typically requires low incremental capex which amounts to around Rs. 2.5 Cr- 5 Cr annually. Over FY09-14, Wonderla registered Revenue CAGR of 20 %, EBITDA CAGR of 21 % and PAT CAGRs of 29 % with a 5-year average RoCE of 39 % & RoE of 33 %. Based on post IPO diluted equity, it is expected that its FY15 EPS to be t Rs. 11.00 & its FY16 EPS to be at Rs. 12.20. Comparing Wonderla with its peers on a PE basis, it appears that enough valuation headroom is left, given that larger USlisted peers like Six Flags, Cedar Fair trade between 14x27x on CY14 basis. Amusement parks attain maturity; they can throw up significant cash flows since they require only maintenance capex: for instance, in FY10 and FY11, when there was no large ongoing project, capex/sales was just 5 %7 % which helped generate large free cash flows. Given attractive valuations, robust growth prospects and inherently strong profitabilityIt is expected that with the company’s surplus scenario is likely to continue for the next three years & will keep its growth story intact for the coming quarters also. 

SALES ( Crs)153.60178.30202.50264.20
NET PROFIT (₹ Cr)39.8947.7053.2067.90
EPS ()9.5011.0012.2015.60
PE (x)30.4018.0016.2012.70
P/BV (x)5.502.402.201.90
EV/EBITDA (x)23.3012.0011.408.50
ROE (%)29.6018.9014.2016.10
ROCE (%)37.8027.5021.1024.00

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